Communications Committee Report

01/31/12

We continue to move forward in our strategy to implement and utilize social media and a variety of digital communication tools in an overall effort to improve communication between the neighborhood association and members.

Specific Goals:

1) Keep Winnona Park residents up-to-date on neighborhood matters.

2) Provide information in a variety of ways so residents may choose their preferred way of receiving information.

3) Engage more residents in neighborhood matters.

4) Create two-way communication channels to enhance resident opportunity for input and to engage in direct dialogue beyond membership meetings.

5) Increase membership.

6) Stimulate member involvement and increase commitment to neighborhood issues.

7) Encourage feedback.

8) Support in maintaining and growing the relevance of the association.

9) Inform neighbors of ways they can be engaged and involved.

Status:

1) Facebook page created.

a. Name: Winnona Park Neighborhood Association, Decatur, GA

b. Address: http://www.facebook.com/WPNADecaturGA

c. Content: To include announcements, neighborhood news, online discussions, share photos, share documents (i.e. Event flyers) communicate concerns & ideas, etc.

d. Volunteer: 1 point person to maintain Facebook updates.

e. Follow-up: Post volunteer position on Yahoo groups.

2) Twitter account created.

a. Name: @WPNADecaturGA

b. Content: Emergency alerts, traffic updates, urgent messages, neighborhood watch alerts, lost animals, association activities, events and recaps, etc.

c. Volunteer: 1 point person to maintain Twitter updates.

d. Follow-up: Post volunteer position on Yahoo groups.

Status cont’d:

3) Newsletter website

a. Name: The Link

b. Address: http://www.wpnathelink.com

c. Content: Feature profiles, upcoming events, post event recaps, Longer form information and stories, Advertising, classifieds, recommendations and more.

d. Volunteer:

i. 3-4 writers to help write and come up with stories

ii. 1-2 still photographers to capture events

iii. 1-2 Videographers to capture events

iv. 1-2 sales people to sell and coordinate advertising

e. Follow-up: Post volunteer positions on Yahoo groups.

Looking Ahead:

1) Brand and “market” the association as a dynamic association that provides relevant, fun and engaging ways to connect residents.

2) Integrate emergency response and neighborhood watch into a function of the digital communication tools.

3) Setup ability to pay membership online via Paypal.

4) Look at creating an online “Welcome Wagon” (maybe even in concert with a “knock on the door” Welcome Wagon) to welcome new neighbors and provide information.

5) Consider the possibility of recording/streaming WPNA meetings and/or allowing online attendance/input.

Created by: Cynthia Osborn 1/31/12 Filename: WPNA Communicaitons Cmtte Report 01/31/12.docx